You have spent countless hours and hundreds if not thousands of dollars in investments to advertise and market your business or brand using traditional methods. Unfortunately, the results have been less than ideal. You expected more, but it seems like the usual strategies are no longer working in your favour.
For a business owner or marketer like you who are struggling to compete with your well-established rival companies, the only way to keep up is to invest in something new. The truth is if you haven’t started establishing an online presence, it is the main reason why you feel like you are already way behind the competition. The internet is undoubtedly the biggest marketplace right now. Regardless of the type of products you are selling or the services you offer to your target audience, chances are they already choose to buy them online.
You know by now that in building an online presence, everything starts with a website. But unlike in the early days of internet marketing, you no longer can afford to let your business website sit and wait. You must do something to promote it, and this is where Ready Set SEO Social Media Marketing. As the term suggests, it is about utilising marketing strategies the social media platforms, i.e. Facebook, Twitter, Instagram, and others. So, why is it essential to invest in social media marketing? Let us find out why by reading what the rest of this article has to offer.
1 – Brand Awareness
A billion individuals spend a considerable amount of their time each day browsing through social media. It means that your target audience is likely part of that number. If you want to reach out to them in the hope of creating awareness for your brand, there is no other cost-effective method of doing it than engaging them in social media.
2 – Inbound Traffic
If you put your resources in social media marketing, you get the chance of increasing your inbound traffic. It is possible because you no longer limit your reach to your usual customers or those who find your website through a Google search using a targeted keyword. If you engage potential customers via social media platforms, it means you double or even triples your chances of getting traffic to your website. Increased inbound traffic means better chances of conversions.
3 – Improved Google Rank
Not a lot of business owners and marketers realise that the investment in Ready Set SEO Social Media Marketing will help them get an improved search engine ranking for their websites. Other than the fact that posting relevant and engaging content on social media will increase traffic, the same effort also gets noticed by Google and other search engines. The constant activity, along with linking to authority sites, will help achieve your goal of putting your site on the first page of Google.