70% of social advertisers consider Facebook to be the most effective platform for social media marketing. It’s like Google Ads at this point. Facebook is an essential part of any effective marketing strategy. That’s why it makes sense to focus more on your Facebook marketing campaign this year and know what the trends are going to be moving forward. By doing so, you’ll be aware of all the things you need to know to grow and expand your business online. So without further ado, here are five notable Facebook marketing trends that will impact your SM strategy in 2020.
Cost for Facebook Ads Will Continue to Increase
While FB Ads are still pretty affordable for most marketers, there’s no doubt that they are also noticing the steady increase in cost in the past five years. That trend will continue into the new year as Facebook continues to increase the price for Facebook Ads. If you want to learn more about why this is happening, check out our article entitled “Facebook Marketing Today and Beyond: A Look Through FB Ads.”
Artificial Intelligence, Automation, Augmented Reality Will Be Used More
Mark Zuckerberg and Facebook have been investing heavily into AI to help improve the performance of advertising on their precious social media platform. While not all the tools are there yet, it is moving in the right direction. These innovative features are worth a try this year to see if they can genuinely improve your return on investment (ROI).
A Shift Towards Mobile-first and Mobile Studio
As of the moment, 94% of Facebook’s ad revenue comes from mobile advertising. As a marketer, it merely means that you should forget desktop altogether and steer towards a mobile-first approach. Also, mobile ads are easier and more straightforward. Learn more about it by clicking this link.
Transition Towards Facebook Stories Ads
After an entire decade of Facebook’s News Feed being synonymous with the platform itself, the company is starting to focus more on its ‘Stories’ feature. If you’re wondering why just look through the numbers – 500 million daily users are engaging with this feature. So, it’s a no-brainer, at this point, to shift towards advertising on Facebook Stories.
Video Continues to Be the #1 Option for User Engagement
It’s a new year, yet the video continues to be the number one option for user engagement. It comes as no surprise since the influence of videos has steadily increased in the past decade. Expect it to grow and dominate the social media network even more in the coming years.